I worked for 8 months as a design researcher, digital lead, designer and writer for rebranding RBC.

It's rare to work on a branding project with so many lines of business. The majority of my time was spent researching branding as it relates to digital, but I was also heavily involved in the overall design process. Working with a small team, we developed research, insights and explorative designs. the result was a well-honed brand design and strategy that aligned RBCs many divisions, both domestically and internationally.