I had the opportunity to rebrand New Metric Media. This was a particularly engaging project; film and television are very rewarding project to work with, but as well, New Metric was looking to differentiate themselves with a bold, clean and minimal graphic design approach.

The result was a strong brand, utilizing a monogram throughout their site and other collateral. Focusing making on black and white for the interface enabled me to bring out their brand colours in their imagery. This gave their disparate properties a consistent look that brought a coherency to all their materials and brand elements.