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First 30
Courseware with a Career Focus
Client:
First 30
Agency:
Freelance
Roles:
Art Direction, Concept, Branding, UX, Logo & Icon Design
First 30 is a courseware platform that focuses on career-related education. I was commissioned to do the branding, web design and User Experience work for the app and promotion site.
I developed the "laurel" logo, and a visual system that utilizes implied motion and mapping, all the while balancing the look and feel between being serious enough for the courseware content (for example, this can be used for people that had recently lost employment) and keeping things upbeat and fun looking to remain optimistic.
(Right/Below: First 30 Homepage)
Brand Guide
Left/Above: screen images from the First 30 web app on desktop.
Flows from First 30 User Experience Design
Flows from First 30 User Experience Design
Let's work together
For project inquiries, collaborations, or portfolio requests, email hello@jameswhite.ca.
ABOUT ME
Hi I'm James. I work mainly as an art director in graphic design.
If I had to say what is best about my approach, it would be the curiosity that drives me to do new things and the tenacity to make things I know how to do better. This has led me into many other aspects of creative, such as strategy, motion, illustration, front end development, key art & music underscore composition.
As a result, I work very well with people from other related disciplines, and can function as a source of cohesion between groups.
If I had to say what is best about my approach, it would be the curiosity that drives me to do new things and the tenacity to make things I know how to do better. This has led me into many other aspects of creative, such as strategy, motion, illustration, front end development, key art & music underscore composition.
As a result, I work very well with people from other related disciplines, and can function as a source of cohesion between groups.
