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Firefly AI: Full Campaign
GENERATIVE AI CAMPAIGN BUILT ON A SINGLE ASSET
A GENERATIVE AI CAMPAIGN MADE FROM ONE ASSET
Client:
N/A
Agency:
AUTEUR ai
Roles:
CREATIVE & ART DIRECTION, GENERATIVE AI PROCESSING, IMAGE COMPOSITING
This is a campaign exercise, made with generative AI. It was built around a single asset—an image of a trainer. Using Firefly & traditional image compositing along with other AI tools, I created a set of campaign images, controlling identity, pose, and style.
Far too often we find ourselves with limited resources and have to stretch what's available. Luckily, using Firefly with traditional image compositing can open a world of possibilities for us.
Let's work together
For project inquiries, collaborations, or portfolio requests, email hello@jameswhite.ca.
ABOUT ME
Hi I'm James. I work mainly as an art director in graphic design.
If I had to say what is best about my approach, it would be the curiosity that drives me to do new things and the tenacity to make things I know how to do better. This has led me into many other aspects of creative, such as strategy, motion, illustration, front end development, key art & music underscore composition.
As a result, I work very well with people from other related disciplines, and can function as a source of cohesion between groups.
If I had to say what is best about my approach, it would be the curiosity that drives me to do new things and the tenacity to make things I know how to do better. This has led me into many other aspects of creative, such as strategy, motion, illustration, front end development, key art & music underscore composition.
As a result, I work very well with people from other related disciplines, and can function as a source of cohesion between groups.
