My old copywriting creative partner launched a hot sauce business. I worked with him on this series of images to create some fun content for his website and social.
At hte outset we decided to not have any images or formal descriptions of product. Instead we focussed on humour, which has become a staple of Damien's marketing approach.
(Right/Top: I did take some images of Damien's product for use on the website and other promotional materials.)





